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The Art & Science of Networking & Social Media:
A Practical Guide to your Professional Networking Success
In this informative and timely DVD, Dr. Zhu Shen, CEO of BioForesight and award-winning business leader, dealmaker, China expert, author, and media personality, shares her personal stories and successful experiences in professional networking and leveraging social media tools, including the following topics:
- Establishing short-term and long-term goals of networking
- Do’s and Don’ts of professional networking
- How to use social media networking tools such as Linkedin, Twitter, and Facebook
- How to pick and choose the most relevant networking events to maximize value
- How to stand out in the crowd while networking, how to “work the room”
- How to develop and strengthen relationships through professional networking
- How to follow-up and “close”
- What to do when you don’t get a response
- What to do when you “drop the ball”
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Praise for The Art & Science of Networking & Social Media
“Zhu Shen’s DVD entitled “Art & Science of Networking” will be a go-to guide for all business professionals who seek a more effective means to creating lasting and meaningful business relationships. Zhu is an amazing business leader, author, and expert in international affairs in the world of life science. San Diego is very fortunate to call this world citizen “our own!”
Robin Darmon
Director, MBA Career Connections
“To borrow an expression, Zhu Shen ‘walks the talk’ when it comes to networking. I have first-hand experience with her ability to cultivate and leverage meaningful and productive relationships with colleagues, alumni, and even media contacts to advance her goals in mutually beneficial ways. Her DVD gives valuable insights from her own success that can benefit anyone seeking to understand and master the art of business networking.”
Rick Sweeney
Executive Director of Advancement Communications and Marketing
Boston College